Assist the island of Rhodes in raising awareness of the destination within the UK market and to ultimately, increase bookings.
Following the wettest summer in 100 years, we developed a concept to help the island of Rhodes bring the sun to the UK. We dispatched a team of branded ‘Sunkissers’ dressed head to toe in sun costumes to hug and kiss the UK public on the darkest and most depressing days of the year, which put a smile on their faces at a time when they needed it most.
The campaign was launched at a trade and media event and accompanied by a dynamic Social Media Campaign on Facebook, Twitter, Instagram and YouTube, as well as an online game/competition.
This was a highly creative way to entice consumers to visit Crete in real-time immersive settings, which ultimately drove them to book their holidays to the Greek island.
On top of this we hosted campaigns in Asia, organising road-show events for media and trade partners to experience the island of Crete, in key target market destinations.
Via a dynamic, creative strategy we managed to achieve our digital KPIs and objectives, in addition to securing an extensive range of coverage in top-tier media outlets; which heighted awareness and engagement.