Support the strategic goal of PAO ALIVE to launch an international digital fundraising campaign and bring together all Greeks for a common goal: the rescue of their favourite basketball club.
Teasing about the fundraising campaign of PAO ALIVE across all Social Media Platforms. Raise audience awareness about PAO ALIVE scope by reaching out Greek expats in Europe, US and Canada. Drive traffic to the landing page and increase donations.
Through social media we amplified PAO’s video content focusing on awareness, drive website traffic and donations which led us to reach our KPIs and exceed expectation.