The Brief

Support the strategic goal of PAO ALIVE to launch an international digital fundraising campaign and bring together all Greeks for a common goal: the rescue of their favourite basketball club.​

The Strategy

Teasing about the fundraising campaign of PAO ALIVE across all Social Media Platforms. ​ Raise audience awareness about PAO ALIVE scope by reaching out Greek expats in Europe, US and Canada.​ Drive traffic to the landing page and increase donations.​

The Tactics

Through social media we amplified PAO’s video content focusing on awareness, drive website traffic and donations which led us to reach our KPIs and exceed expectation.​

9

Impressions

4

Views

2

Engagement