Raise awareness of NEOM’s Media sector talent development program to drive Saudi National account registrations and applications (submissions) for the NFTS UK Scholarship Program, as well as drive traffic to NEOM’s platforms.
The Strategy
Invest in video content from NFTS university, to educate, explain and entice the audience through a four-channel media activity approach.
Leverage NEOM platforms with supportive content that was created for the awareness phase to drive more application through creative story telling.
The Tactics
Using existing assets and new content developed:
- A Mass Amplification Campaign has been developed for content engagement and reach across Facebook, Twitter, LinkedIn & YouTube.
- A Performance campaign for driving account registrations & submissions across Facebook, Twitter & YouTube. This included a heavy focus on remarketing with tailored captions driving users back through the applications funnel.
15
Impressions
6
People reached
2
Video Views
55
Website Visits
2
Applications