- Creative
- Strategy
- Production
- Community Management
- Performance Marketing

The Brief

Digitally support NEOM to raise awareness across KSA & GCC and drive 1.5 views to NEOM Pioneers video on YouTube in 13 days.

The Strategy

We utilized YouTube’s Instream advertising feature to reach a wider audience across target markets and drive awareness around NEOM.  

Boosted video content to drive views, intercepting target audiences’ newsfeed prompting interaction.

The Tactics

Amplified NEOM Pioneers video content to increase Awareness and drive Video Views. Out of a pool of various targeting criteria we choose those that match with the scope of NEOM.  

Travelling, Investments, Energy, Water, Mobility, Biotech, Food, Manufacturing, Media, Entertainment, Culture, Technology etc., 

198

Views

140

Engagement

3

Reach